Let’s Talk Social Media
For some it’s a necessary evil, for others a favorite past time! Either way
our industry has seen an increase in the use of social media in the last
year. Some agents even say that 90% of their leads come directly from
their social media channels. With those kinds of claims it’s worth a try,
right?
Some initial questions to address when beginning with social media:
- What do I post?
- When should I post?
- How do I connect with people?
Let’s start with the first question: what do I even post? If you constantly
post about real estate only, you are going to be muted or even worse,
unfriended or unfollowed. We want to create raving fans by sticking to a
RAVE posting plan.
R – Real Estate – Think coming soons, listings, big wins, just solds; it’s
important to celebrate each step of a transaction on social media.
A – Advice & Tips – Spring cleaning, decluttering, design trends,
market updates, maintenance reminders, life hacks; things of this
nature are good. This is a fun way to show a little more of your
personality.
V – Valuable Info – Market updates, trends, new programs and grants
available, potential legislation, and other items of value.
E – Experiences – Success stories, virtual walkthroughs, case studies,
fun things in your market, new restaurants in your farm, and other
events focusing on experiences in your farm.
Question two: when do I post? The answer to this question is dependent on
the platform and your preference. On Facebook, consistently post 3-4 times
per week. Again, keeping to the RAVE model. On Instagram 2-3 times per
week should suffice. On LinkedIn you should be posting once per month,
minimum.
Lastly, how do I connect with people? On social media this is the most
important piece. The goal of any social media platform is to create and
nurture meaningful relationships. We spark connections by common
threads. Common situations, circumstances, likes and dislikes, interests
and hobbies. We nurture these relationships by sharing the common
experience, concerns, and places.
As time consuming as it can be, it is thought that it is a requirement for any
REALTOR®. With more clients each day relying on the internet to vet and
qualify their agent, we must take the needed time to dedicate to social
media platforms, sparking connections, and nurturing relationships.
One last thing, thanks to the TIGAR Housing Affordability Fund Committee,
they have secured a grant for 2021 from the California Association of
REALTORS® Housing Affordability Fund! This year, we will have a total of
$25,000 to put towards reimbursing your first-time buyers for the cost of
their home inspection, up to $400 per applicant. Beginning March 1, 2021,
reimbursement grants are available on a first come, first serve
basis until we run out of funds. To apply for the grant click here.
Jessica Hilgenberg,
eXp Realty